TREVOSE, PA – January 21, 2013 – The Advertising Specialty Institute® (ASI), the largest media, marketing and education organization serving the promotional products industry, today announced it has promoted B-to-B publishing veteran Ed Koehler to vice president and associate publisher of magazines and catalogs.
Mr. Koehler joined ASI in 2003 as a supplier account executive. His most recent promotion was in 2010, when he was named associate publisher of magazines and catalogs. As VP, Mr. Koehler will continue to be responsible for advertising sales for all ASI magazines and catalogs. He now leads a team of 14, including five in China for Supplier Global Resource membership acquisition. He will continue to report to Rich Fairfield, chief revenue officer, publisher and EVP of marketing and user experience.
“Ed has played a critical role in the growth of ASI’s magazines and catalogs,” said Mr. Fairfield. “At a time when many other industry publications continue to struggle, Ed’s master salesmanship and calm, thoughtful approach have helped further secure ASI’s position as a true publishing leader. I couldn’t be happier to reward him for his persistence and hard work.”
ASI publishes seven catalogs, five magazines and seven newsletters. Since 2004, ASI publications have won 85 editorial awards, including seven Jesse H. Neal Awards, considered the Pulitzer Prize of the business press. ASI’s magazine circulation is audited and growing, and Counselor®’s collection of top lists are now the industry standard.
Mr. Koehler received a Bachelor of Arts in political science from Elizabethtown College in Elizabethtown, Pennsylvania. He has worked in B-to-B publishing for 26 years, including previous positions with Cahners Publishing and Putman Media. In 2009, Mr. Koehler was named a Salesperson of the Year by the B-to-B magazine and media resource, Min.
Mr. Koehler lives in Montgomeryville, Pennsylvania, with his wife of 28 years, Sandy, and their sons, Robert and Brandon.
For more information, contact Dawn Marie, manager of public relations, at (215) 953-3119 or press@asicentral.com.
About ASI
The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 26,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web™ is the industry’s leading tool for sourcing hundreds of thousands of products. A family-owned business since 1962, ASI also provides online research, marketing, advertising opportunities, trade shows, education, award-winning magazines, newsletters, custom websites and catalogs to help members sell, market and promote their brands. Visit ASI at www.asicentral.com and on Facebook, Twitter, LinkedIn, YouTube and the CEO’s blog.
