TREVOSE, PA – January 21, 2013 – The Advertising Specialty Institute^® (ASI), the largest media, marketing and education organization serving the promotional products industry, today announced it has promoted Gene Rahill to vice president of digital advertising.

Mr. Rahill will continue in his role as sales director for supplier membership and ASI CreditConnect^™ in addition to his new duties as vice president of ASI’s digital offerings, including paid search, EmailExpress^™ and ESP Websites^™.

Mr. Rahill began working for ASI in 1999 as an account representative. His most recent promotion was in 2010, when he was named digital advertising director. He now has 10 direct reports and will continue to report to Rich Fairfield, chief revenue officer, publisher and EVP of marketing and user experience.

“Gene’s vision and keen grasp of emerging digital markets has helped further position ASI as an aggressive advertising leader,” said Mr. Fairfield. “His invaluable contributions to this company have paid off in double-digit growth of our digital business and he’s done a great job with supplier membership, particularly in introducing more robust packages that give new suppliers more value.”

ASI offers over 50 digital advertising opportunities, including ESP^®, the industry’s No. 1 product sourcing tool, over 13,000 distributor ESP Websites, ESP Mobile^™ and EmailExpress.

Mr. Rahill, a native of Philadelphia, graduated from Penn State University with a degree in telecommunications. He and his wife, Tina, live in Hatfield, Pennsylvania, with their 2-year-old son Dylan.

For more information, contact Dawn Marie, manager of public relations, at (215) 953-3119 or press@asicentral.com.

About ASI

The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 26,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web^™ is the industry’s leading tool for sourcing hundreds of thousands of products. A family-owned business since 1962, ASI also provides online research, marketing, advertising opportunities, trade shows, education, award-winning magazines, newsletters, custom websites and catalogs to help members sell, market and promote their brands. Visit ASI at www.asicentral.com and on Facebook, Twitter, LinkedIn, YouTube and the CEO’s blog.