A Philly native is definitely excited about bringing an internationally known iconic treat to Bensalem.
Visitors will definitely need napkins.
The fourth area doughnut franchise is scheduled to open in mid to late November on Street Road, about a mile from I-95.
“Construction started last week. We're using an existing building that was a KFC,” said Brian Zaslow, who with his cousin, Keith Morgan, run Dough Nuts for Doughnuts, which is planning 21 stores in Philadelphia and surrounding counties in the next few years.
Since last fall the duo has opened stores in center city, Fox Chase and Collingswood, NJ. Zaslow is bullish on Bensalem especially after seeing many Bucks County residents come to Fox Chase.
“We found a great location and we know Bensalem is a good environment for small businesses,” he said. “We met with the mayor and others and they were nothing but welcoming to us and positive.”
The new store will employ more than 30 people, with a job fair planned for some time in October.
Zaslow says that “those with preconceived notions are going to be thrilled” with the local Krispy Kreme store.
In addition to serving the renowned 15 varieties of “America's favorite” doughnuts and fresh-brewed coffee, the store will offer bagels, sweet rolls and muffins. The facility will have wireless internet service, a lounge area with sofas and a flat screen TV and a Kids Corner with games and activities.
“It's going to be like no Krispy Kreme ever seen,” he said.
Krispy Kreme began its glazed doughnut history in 1937 in Winston-Salem N.C. It was sold to Beatrice Food Co. in 1976 but bought back by a small group of franchisees in 1982. Today, there are close to 600 stores across the globe.
At one time there were four in the Philadelphia area but they closed in 2005.
Zaslow – a former vice president of marketing for Aramark and Northeast High School grad – is thrilled about bringing Krispy Kreme back to the area and specifically to Bensalem.
“It's going to be a really inviting place we want Bensalem to enjoy,” he said.