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Sunday, February 5, 2012

ASI: T-Shirt Printers Big Winners In Big Game

Doesn’t matter if Giants or Patriots win.

No matter who wins the big football game today, the big winners will be T-shirt printers, according to a release from Trevose-based Advertising Specialty Institute (ASI). ASI said hundreds of promotional products companies will work into the wee hours Sunday into Monday to get thousands of Super Bowl items to sports fans waiting for commemorative T-shirts, jackets and other logoed items. "The ad specialty industry works overtime whenever there's a big national event to make sure everyone who wants a special keepsake gets one," said Timothy M. Andrews, ASI president and CEO. "ASI research shows logoed T-shirts generate huge sales among Super Bowl fans and that companies continue to order them all year long to give away to promote their …

Monday, January 30, 2012

Small Business Boost

Staples is offering five small business owners $50,000 in free advertising.

Creating a buzz. Generating a greater awareness. Expanding a customer base.  Small business owners can get help with all of those things as part of Staples' "Give Your Small Business the Push It Needs" contest in which five small businesses can enter to win up to $50,000 each in free television advertising in their home market. Results from Staples' National Small Business Survey show that 52 percent of the 500 owners and executives of businesses having fewer than 20 employees said they would expand their business through advertising and direct marketing if they had a larger marketing budget.  “With more than 25 years of experience working with our core small business customers, we know that investing in marketing to grow a small business …

Thursday, June 23, 2011

Business Briefs: Sizzling Summer Products Heat Up Promotions

Golf discs, sunblock hats, art kites and impressionable flip-flops hit ASI's top 10 hot list.

The Trevose-based Advertising Specialty Institute (ASI) recently released its annual top 10 list of hottest summer products putting the sizzle into ad campaigns, promoting everything from beach resorts and golf outings to company picnics and swim clubs.   The list includes flying golf discs for the newest sports craze sweeping college campuses and the suburbs, humungous beach towels, collapsible coolers and kites that make an artful impression. "There are 92 days in summer, and the promotional products industry makes every one count with imprintable items that make a big splash in marketing and ad campaigns designed to showcase any company or event," said Timothy M. Andrews, president and chief executive officer of ASI.  "By capitalizing …

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